> How do you explain that in the era of machine learning and no holds barred privacy invasion? Google provides a platform for advertisers to use. The sophistic

> How do you explain that in the era of machine learning and no holds barred privacy invasion? Google provides a platform for advertisers to use. The sophistication of that usage, however, is up to the marketers actually using it. At a small scale, it's relatively easy to bootstrap the type of integrated infrastructure and execution required for sophisticated campaigns. But at scale, marketing programs require so much people-coordination (between various internal departments and external agencies) that relatively few firms end up in an operationally mature state to attempt to integrate sophisticated technical and data operations as well. Anecdotally speaking, the morass of font licensing[1] is likely to have an order of magnitude more attention in a typical campaign than something as seemingly critical as the actual ad targeting or frequency caps. [1] https://news.ycombinator.com/item?id=22370372 https://news.ycombinator.com/item?id=22370372