Isn't this just ARM with a european based distributor? I can't really gauge much about what's significant about them from their website other than "Hey, we're i

Isn't this just ARM with a european based distributor? I can't really gauge much about what's significant about them from their website other than "Hey, we're in europe". If their geography is their leading feature I'd be worried. For instance, If I go to oh I dunno, something random, let's pick Rockchip (https://www.rock-chips.com/ https://www.rock-chips.com/) ... they lead with products, chips even, on the front page ... you know, stuff. Should AMD and Intel be worried about Rockchip and Unisoc? Probably more so than SiPearl I gotta admit. But that goes with arm in general. If it fits in your pocket and you can walk around with it, it's probably running ARM, of course they are sniping upstream - classic innovators dilemma story. Also the reporters inability to look up SOC really makes me think this is mostly hot air but we'll see.