The spirit isn't the name of some "greek goddess", it's the concept of victory and the associated conscious and conceptual space. I'm not dumb enough to say th

The spirit isn't the name of some "greek goddess", it's the concept of victory and the associated conscious and conceptual space. I'm not dumb enough to say that Nike is a reference to a dead culture from thousands of years ago. I'm saying that the concept and conscious idea of victory expressed as a piece of culture has existed for thousands of years, in roughly the same way despite the different window dressing; like seeing it as a god or as a brand. It's the same spirit in a different frame. It's the same as the idea of a rich man being framed as Mansa Musa, Bill Gates, Aladdin from the 1992 film and many more examples. They all have similar culture connotations in some sense that make up the spirit of the 'rich man' and if you kill all cultural representations of the 'rich man', people will make new ones regardless of who it is. They will be framed in a way that is culturally successful at the time. Bill Gates is occupies the spirit of the rich man, framed as smart guy business savvy leader with a touch of ruthlessness. A catholic priest from before lutherian protestant reform would have occupied the spirit of the 'rich man' though he would have been framed very differently to bill gates, draped in catholic finery and religious imagery. When people want to access the spirit of being rich they would seek a catholic influence instead of a SV tech influence. Ages before that they would have saught the culture influence of Mansa Musa and his billions in gold. It's still the same spirit of the 'rich man', with different frames. The same way Nike and Nike are the same spirit of victory with different frames. Jesus christ. Read some Paglia.