3 ms·
Salt: cheapest own-brand. Shampoo: read the labels for something without too many nasties. Car: check lots of reviews, test drive some candidate models. More b
by gmac 6y ago
Salt: cheapest own-brand. Shampoo: read the labels for something without too many nasties. Car: check lots of reviews, test drive some candidate models.
More broadly, the question isn’t whether advertising works, but whether it has positive or negative social value. If it largely just reallocates spending, then everyone (including the firms currently engaged advertising arms races with other firms) would be better off if it were abolished.
- lifeisstillgood 6y agoThis is a good point - that choosing the cheapest own brand salt implies a very strong omnipresent food regulatory system (which most countries have). Where we lack independant, reliable regulation, advertising is more valuable because it provides brand trust.