4 ms·
That is a tiny fragment of advertising we see though. Of all the ads I see in a month, I feel like maybe one or two informs me of a new product, and usually not
by hannasanarion 7y ago
That is a tiny fragment of advertising we see though. Of all the ads I see in a month, I feel like maybe one or two informs me of a new product, and usually not one I'll buy (and usually those ads are in non-traditional media, like YouTube sponsors). All the rest are big brands everybody already knows.
- achillesheels 7y agoIn theory, isn’t that what digital marketing is supposed to promise? It seems as though the marketing bandwidth is optimized for economies of scale purchasing in both analog and digital domains.
- jotm 7y agoThe direction of online advertising was super precise targeting, but that was abandoned long before privacy became important, for some reason. Even related ads on Amazon by Amazon are 99% trash, which is incredible.
- achillesheels 7y agoThis is the promise of the Facebook API...and this is perhaps why I find Instagram to be incredibly potent (and reasonably expensive) - it has sufficiently advanced targeting as well as a “catalog” feel, ie engaged purchasing. Still, I thought we’d be much further along by now with finding things I didn’t know I needed. Maybe it’s the ROMI which doesn’t work with small firms? Maybe marketing requires a minimum buy for efficacy? Likewise incredible is the fact I have to see spanx ads on YouTube.
- lamnk 7y agorecently when I want to buy something, I will find some pages on FB that sell the products, then refresh my newsfeed a few times to see FB ads suggestions :)