> The argument that easy access to product information online eliminates any consumer benefit of advertising misses a key point. > I only do research online fo

> The argument that easy access to product information online eliminates any consumer benefit of advertising misses a key point. > I only do research online for products that I care deeply about. Honestly, it seems backwards to start your research with a product. It seems more sensible to start with a need/problem, and then search for products that meet that need.