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Rejecting the spirit doesn’t mean it’s a lie or deception, you haven’t disproved it for the teenager and if we study his behaviour he will act as if his Nike’s

Rejecting the spirit doesn’t mean it’s a lie or deception, you haven’t disproved it for the teenager and if we study his behaviour he will act as if his Nike’s are more uplifting. Nike (née Kay) used to be the Greek goddess of victory. Nike the shoe brand is the updated copywritten form of that spirit that has been a part of humanity since forever. It’s not brand related despite the commercial rules, but the spirits are real. Teacups can be bought with a gold trim that does nothing for performance and yet is seen as higher quality. You can’t divorce the mind from qualitative judgements. There are qualitative ranks of fictional stories. You can judge the quality of spirit something embodies. We reject a lot of soulless, dispassionate product because it may be functionally viable or performant, but looks like it belongs in the soviet era (ugly concrete, hard unfriendly edges, ect). The US military puts high value on making sure it's equipment looks the part as well as plays the part, because of the impact it has on judgement.

csb6 6y ago
> Nike (née Kay) used to be the Greek goddess of victory. Nike the shoe brand is the updated copywritten form of that spirit that has been a part of humanity since forever. It’s not brand related despite the commercial rules, but the spirits are real. This is ridiculous. The name of the shoe is the brand name, the name used to market the shoe! It is used in advertising! Any company can name themselves after some Greek goddess, regardless of the quality of their product. The name of a shoe has no impact on its utility/meaning to consumers, unless that name has been associated with flowery, false emotions instilled in them by ads. No one intrinsically feels uplifted by the mention of some Greek goddess that likely very few people would have heard of if not for Nike's decision to name themselves after her. The spirits are not real; survey a group of random people and ask them what Nike's namesake is; most will not know. Ask them if they like Nike shoes; they likely will. But hey, maybe Greek mythology enthusiasts do buy Nikes because the name gives them pleasure or confidence. But in comparison to Nike's ad budget and mindshare, this is minuscule.
- friendlybus 6y ago
  The spirit isn't the name of some "greek goddess", it's the concept of victory and the associated conscious and conceptual space. I'm not dumb enough to say that Nike is a reference to a dead culture from thousands of years ago. I'm saying that the concept and conscious idea of victory expressed as a piece of culture has existed for thousands of years, in roughly the same way despite the different window dressing; like seeing it as a god or as a brand. It's the same spirit in a different frame. It's the same as the idea of a rich man being framed as Mansa Musa, Bill Gates, Aladdin from the 1992 film and many more examples. They all have similar culture connotations in some sense that make up the spirit of the 'rich man' and if you kill all cultural representations of the 'rich man', people will make new ones regardless of who it is. They will be framed in a way that is culturally successful at the time. Bill Gates is occupies the spirit of the rich man, framed as smart guy business savvy leader with a touch of ruthlessness. A catholic priest from before lutherian protestant reform would have occupied the spirit of the 'rich man' though he would have been framed very differently to bill gates, draped in catholic finery and religious imagery. When people want to access the spirit of being rich they would seek a catholic influence instead of a SV tech influence. Ages before that they would have saught the culture influence of Mansa Musa and his billions in gold. It's still the same spirit of the 'rich man', with different frames. The same way Nike and Nike are the same spirit of victory with different frames. Jesus christ. Read some Paglia.

csb6 6y ago

> Nike (née Kay) used to be the Greek goddess of victory. Nike the shoe brand is the updated copywritten form of that spirit that has been a part of humanity since forever. It’s not brand related despite the commercial rules, but the spirits are real. This is ridiculous. The name of the shoe is the brand name, the name used to market the shoe! It is used in advertising! Any company can name themselves after some Greek goddess, regardless of the quality of their product. The name of a shoe has no impact on its utility/meaning to consumers, unless that name has been associated with flowery, false emotions instilled in them by ads. No one intrinsically feels uplifted by the mention of some Greek goddess that likely very few people would have heard of if not for Nike's decision to name themselves after her. The spirits are not real; survey a group of random people and ask them what Nike's namesake is; most will not know. Ask them if they like Nike shoes; they likely will. But hey, maybe Greek mythology enthusiasts do buy Nikes because the name gives them pleasure or confidence. But in comparison to Nike's ad budget and mindshare, this is minuscule.

friendlybus 6y ago
The spirit isn't the name of some "greek goddess", it's the concept of victory and the associated conscious and conceptual space. I'm not dumb enough to say that Nike is a reference to a dead culture from thousands of years ago. I'm saying that the concept and conscious idea of victory expressed as a piece of culture has existed for thousands of years, in roughly the same way despite the different window dressing; like seeing it as a god or as a brand. It's the same spirit in a different frame. It's the same as the idea of a rich man being framed as Mansa Musa, Bill Gates, Aladdin from the 1992 film and many more examples. They all have similar culture connotations in some sense that make up the spirit of the 'rich man' and if you kill all cultural representations of the 'rich man', people will make new ones regardless of who it is. They will be framed in a way that is culturally successful at the time. Bill Gates is occupies the spirit of the rich man, framed as smart guy business savvy leader with a touch of ruthlessness. A catholic priest from before lutherian protestant reform would have occupied the spirit of the 'rich man' though he would have been framed very differently to bill gates, draped in catholic finery and religious imagery. When people want to access the spirit of being rich they would seek a catholic influence instead of a SV tech influence. Ages before that they would have saught the culture influence of Mansa Musa and his billions in gold. It's still the same spirit of the 'rich man', with different frames. The same way Nike and Nike are the same spirit of victory with different frames. Jesus christ. Read some Paglia.