>The vast amount of product information available to consumers through online search renders most advertising obsolete as a tool for conveying product informati

>The vast amount of product information available to consumers through online search renders most advertising obsolete as a tool for conveying product informatio First line is untrue. Beyond computer parts there's generally very little I can find in the way of differentiating information for just about anything. Just recently I was shopping for power tools on home depot and it really came down to trusting price as in indicator of quality. But it isn't entirely home depot's fault, although in order to make the UIs simple enough to be written once and minimally managed they have to genericize product information substantially, but the real issue is that the average consumer is too ignorant and/or lazy to care. For a long time I assumed all modern consumer power tools were Chinese junk. Then I watched AvE tear down some tools and describe differences in design, materials, and tooling that you can't find anywhere. When you optimize away every penny and design for the broadest, laziest, and/or dumbest common denominator, you cripple the capable among us and all of society is worse off for it.