>“Lead a virtuous life,” for one. But why? Back then - 300 BCE - I could imagine that not leading a virtuous life had much higher costs than they do today, whe

>“Lead a virtuous life,” for one. But why? Back then - 300 BCE - I could imagine that not leading a virtuous life had much higher costs than they do today, where modern cities and technology afford a measure of anonymity, for better or worse. Still, studies of happiness and well-being seem to show that acts of kindness and generosity lead to higher self-reported happiness. So, there's one answer to "why?".