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> The vast amount of product information available to consumers through online search renders most advertising obsolete as a tool for conveying product informat
by hirundo 7y ago
> The vast amount of product information available to consumers through online search renders most advertising obsolete as a tool for conveying product information. Advertising remains useful to firms only as a tool for persuading consumers to purchase advertised products.
This contradicts my own experience. I have discovered products I ended up buying many times through advertising. I often use ads, e.g. Amazon's product pages, as a starting point to learn about a product.
To some extent advertising works on me, as a learning channel as well as a sales channel. I'm a weirdo in several ways but doubt this is one of them.
- firecall 7y agoIndeed. Also, I find it odd that all the ads I see on Facebook are for scammy products - never big brands for things I actually buy. FWIW I work in Advertising/Marketing.
- whatshisface 7y agoIf you already buy from them, maybe that makes them less interested in showing you ads than a scammy company that you do not presently buy from.
- asperous 7y agoAdvertising online is extremely expensive, for big brands with small margins they likely wouldn't make money. It only makes sense for "scams" that make more money per sale then the ads cost, or startups that are willing to loose money per item for exposure and growth. Big brands from what I've seen also try and build a following via content marketing. This has more upfront cost but no cost per view.
- specialist 7y agoI don't mind advertising, as a concept. I mind bad noise to signal ratios. As cost of production plummeted, switching flow of data from "pull" to "push", I've had to transition from foraging to filtering strategies. I've always been good at foraging. I'm much less good at filtering. Worsened by my inability to keep my foraging habits in check.