Excellent question! This is what my whole business is about! While the efficacy is the same, the difference is in the timing. In my testing those pills take ~1

Excellent question! This is what my whole business is about! While the efficacy is the same, the difference is in the timing. In my testing those pills take ~10 minutes to dissolve, maybe 5 minutes if you are rolling it around on your tongue...for the entire 5 minutes. As a novelty food, it does the trick, but when you're rushing to get your kids to school or in a hurry to get yourself to work you don't have those 5 minutes to get it dissolved before breakfast (assuming your child even has the patience!) You can check the full video in the description but my product takes 30 seconds - 1 minute to dissolve. That's a 10 fold difference. Not only is it convenient but it is also effortless to coat your entire tongue - the surface area does it on its own. The pills also have a chalky texture and a raisiny taste that not everyone enjoys. While I am still working on the flavor, i have received great feedback saying that it "tastes like a healthy fruit roll-up". In terms of the fresh fruit, it is highly perishable (rots in <24 hours). It is also very inconvenient. It has a very large pit and the flesh is hard to remove from it. Also you have the problem with variability in fruit size. My product is standardized so you always know what you're getting.