>> We can argue on the "necessity" of 2-day shipping, but it is still a massive differentiator. I don't understand how commenters on this site constantly miss

>> We can argue on the "necessity" of 2-day shipping, but it is still a massive differentiator. I don't understand how commenters on this site constantly miss this point and argue over a few dollars in savings. If you live in Seattle, you get same-day shipping for free w/ Prime on a lot of items, one-day shipping for most, and two-day shipping on everything else. Small businesses don't even ship products out 6 days a week with a 1 day handling time, much less provide reasonable rates. Speed is king.