This seems a fairly empty article. Sure, simplicity is better than complexity, no one will deny that at face value. Customers might not ask for software complex

This seems a fairly empty article. Sure, simplicity is better than complexity, no one will deny that at face value. Customers might not ask for software complexity, but also most of them won't pay for software simplicity, not even implicitly from what I've seen. General customers care about software that solves their problem and it's cheap. The later is debatable. Complexity and maintainability is very, very low in he priority list of secondary attributes that customers want. Higher up are things like: it's delivered on time, made by someone they trust, doesn't break often, etc.