> Then why write a book? If there's no inherent reason to bind your ideas into a single package (which is done for purposes of selling a single item), how do yo

> Then why write a book? If there's no inherent reason to bind your ideas into a single package (which is done for purposes of selling a single item), how do your ideas benefit from having a book structure? To quote Seth Godin, the book is just the souvenir of the idea. And it builds credibility, so you can leverage it for consulting or to do public speaking.