We often divide UX into those two broad "inexperienced" and "powerusers" categories, but in my experience those are only what we see for Good Software that coul

We often divide UX into those two broad "inexperienced" and "powerusers" categories, but in my experience those are only what we see for Good Software that could at worst miss its demographic. More frequently, I see Bad Software written, where the UX targets either looking good on a sales demo, or impressing an audience of 1-3 people (the CEO and/or other execs). Good sales demos may lean more to the simple side, but often they'll cram menus full of features purely to check off things on the client's list and look impressive on paper, even if in practice those features are too clunky to use. For CEO-targeting software, it may lean to "poweruser", but execs may also demand their product put the few things that they personally are interested in front-and-centre, at the expense of everything else. As a programmer, I want Good Software to align with work that they'll pay me for. I'm fortunate enough that this is the case with my current work, though I can recognize that this hasn't always been the case over my career.