I get it: Apple placed their fastest SoC on a phone 1/3 of the price of their other phone. And currently that seems to be faster than any android device... But,

I get it: Apple placed their fastest SoC on a phone 1/3 of the price of their other phone. And currently that seems to be faster than any android device... But, what is the big deal? Chips always get faster/cheaper. "Pocket computers" have been commoditized for many years now. iPhone is a fine device, but does not seem any more revolutionary than anything else. Plus, is it really a computer if you don't get to install and manipulate the file system however you want?