Apple hardware has never been about price, it's been about profit. In the PC market this generally equates to more expensive like-for-like machines because the

Apple hardware has never been about price, it's been about profit. In the PC market this generally equates to more expensive like-for-like machines because the Dell/Sony/Lenovo's of this world are sold at wafer thin margins. When it comes to tablets & phones Apple's costs, from components through to retail, are so much lower that they can sell at lower prices than their competitors and still make a healthy profit on the hardware. For tablet/phone makers, trying to figure out how to compete with Apple in the mid to high-end range must be a very miserable situation to be in.