Right but if the premise is “there will be lots of investment because people are spending less and saving more” then all that invested money can’t go into marke

Right but if the premise is “there will be lots of investment because people are spending less and saving more” then all that invested money can’t go into marketing or advertising without getting right back to a low-savings society, unless that spending is ineffective. So that leaves R&D I guess since there’s not much else for that extra money to do. Plus lower returns on equities.