I think Apple's target audience has the money to spare, so to understand, first just compare the machines and forget about the price. People also don't buy Appl

I think Apple's target audience has the money to spare, so to understand, first just compare the machines and forget about the price. People also don't buy Apple as a gaming platform,and Apple buyers don't care much about performance/$ comparatively speaking, so they don't care much about performance, either. You probably care about price and performance and find that hard to grasp, but I land in the camp that (to some degree) does not care about price or performance. So, setting aside the price and performance, compare the machines setting those aside. Most other machines feel clunky by comparison. I bought an XPS 15 and had audio driver issues. The fans blow out of the bottom, which seems pretty lame for having a laptop, say, on your lap. It has a lame plastic flexy feel compared to a MacBook. A lot of people mention the XPS line as an alternative to the Macs, but I bought one to leave the Mac ecosystem, and it felt so clunky that I still just went ahead and bought another Mac after that. So, I really think it makes perfect sense if the price and performance don't much concern you.