Disclaimer: I work for AWS. A counter point to think about. Archival storage needs to inform engineering behavior as well. If I'm archiving something knowing t

Disclaimer: I work for AWS. A counter point to think about. Archival storage needs to inform engineering behavior as well. If I'm archiving something knowing that retrieval will take longer or is expensive, I will make smart decisions about what I should be archiving. If I archive knowing that retrieval is in seconds, I'm probably dumping everything in the archive. I don't know how popular GCP's archival storage is, but when it grows and customers start using it simply as a cheaper hot storage (because it is fast and cheap), they'll have to rethink their pricing.