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How does one draw the line between necessary marketing/sales expenses and unnecessary ones? Even some of the most "innovative" companies like Apple spend billio
by bgorman 7y ago
How does one draw the line between necessary marketing/sales expenses and unnecessary ones? Even some of the most "innovative" companies like Apple spend billions on advertising. I don't have an MBA but it seems pretty much impossible to sell new products without an advertising budget.
- karatestomp 7y agoRight but if the premise is “there will be lots of investment because people are spending less and saving more” then all that invested money can’t go into marketing or advertising without getting right back to a low-savings society, unless that spending is ineffective. So that leaves R&D I guess since there’s not much else for that extra money to do. Plus lower returns on equities.