Because there will always be more than one target audience with different needs and preferred ways of doing things it can't be done. You can do the most common

Because there will always be more than one target audience with different needs and preferred ways of doing things it can't be done. You can do the most common for your targeted audience which can be a good solution, but never will everyone think it's perfect. Its similar to the idea that someones utopia is someone else's dystopia.