Agree with this article - also, another unspoken truth about UX: it is a multiplier, not a constant factor. If your app provides a ton of value, people will suf

Agree with this article - also, another unspoken truth about UX: it is a multiplier, not a constant factor. If your app provides a ton of value, people will suffer through truly awful UX. And the tightest flow can’t save an app nobody wants.