Ford and GM simply were not making money on those cars. What was your solution. Just continue to lose billions every year on cars that nobody wants? They tried

Ford and GM simply were not making money on those cars. What was your solution. Just continue to lose billions every year on cars that nobody wants? They tried multiple times to come out with new models and so on. Focusing on SUV and Trucks is the only reason they still exist at all. The problem is not them building SUV or Trucks, but not innovating fast enough and not being able to effectively beat out VW and Toyota in many global markets. > Americans --the majority of them-- want cheap cars that are inexpensive to maintain and reliable to own. full stop. That is contrary to every evidence we have. People want big cars that they can pack their family and 10 shopping bags in. > Capitalism says otherwise and auto loans are a 1.1 trillion dollar bubble, with an average lending period of six years. Im frankly shocked no one is talking about an impending collapse of auto lending. In the car industry people are absolutely talking about that.