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Last week I received several emails from a woman who was having trouble creating timelines on my web app, Preceden. She repeatedly asked for our customer servic
by matt1 16y ago
Last week I received several emails from a woman who was having trouble creating timelines on my web app, Preceden. She repeatedly asked for our customer service representatives to call her to work through her issue. When I finally did call her, she was upset because I was not calling her from an 800 number and was surprised (disappointed?) that it was just me.
I'd be up for A/B testing some landing page copy on Preceden to test the results of saying "We" vs "I". Any recommendations on how to set up a test so that the results are good?
- patio11 16y agoThat is a pathological customer. Do you want more customers like her? The A/B testing math is not kind to small changes in small businesses. What do you think it's worth, ballpark-wise? 5%? 10%? I think either of those is ridiculously optimistic and, although I don't have your numbers, I think you'd probably need a few months to discriminate between A and A + 5% at your traffic levels (if my impression of how large Preceden is is accurate).
- matt1 16y agoYeah, you're probably right that it's not worth the time to implement and that it would take a while to get accurate results. Maybe one day when Preceden has millions of monthly visitors we can take another look. :)