The fact that Amazon can argue they don’t do this with a straight face tells me that they have no fear of regulators and feel confident they can get away with j

The fact that Amazon can argue they don’t do this with a straight face tells me that they have no fear of regulators and feel confident they can get away with just lying about it. Any observant Whole Foods shopper can see this happening over the arc of weeks and months. New products from small brands show up on the shelves at Whole Foods. If they sell quickly, it’s only a matter of time before a Whole 365 knock off shows up in the exact same spot on the shelf with similar packaging and a lower price. The predecessor brand is relegated to a low visibility location nearby, and eventually disappears altogether. They don’t even try to hide this practice, they just say they don’t do it.