"Brought to you by Ahrefs, a data-driven marketing toolset powered by a huge index of backlinks, keywords and content" "90.63% of Content Gets No Traffic From

"Brought to you by Ahrefs, a data-driven marketing toolset powered by a huge index of backlinks, keywords and content" "90.63% of Content Gets No Traffic From Google. And How to Be in the Other 9.37% [New Research for 2020]" Given the context, the recommendations aren't surprising. That said, there is a huge amount of content that probably shouldn't be getting traffic from google, as it isn't interesting/relevant/whatnot. My experience with google when searching for specific items is that often it tries to direct me many places that are not connected at all to what I'm looking for. From that perspective, perhaps 10% getting traffic from google is actually too high?