4 ms·
> millers Pete Loosmore and Imogen Bittner decided that, due to the current demand for flour and the loss of income from visitors, this would be a good time to
by floatrock 6y ago
> millers Pete Loosmore and Imogen Bittner decided that, due to the current demand for flour and the loss of income from visitors, this would be a good time to re-embrace the mill's commercial production capabilities.
I mean, I wouldn't call it a publicity exercise, but they quite explicitly say they need to make up for lost tourism income. Call it an operational pivot.
The lesson here is it's good to have a diversity of offerings. Some of their budget probably comes from historic site funds and maybe they also offer weddings or events, but the point is there certainly is a commercial interest in this.