The information we have is the scale of their operation. If they were trying to get flour to people in the most efficient way possible they'd be using that man

The information we have is the scale of their operation. If they were trying to get flour to people in the most efficient way possible they'd be using that manpower to repackage from wholesale distributors. There's no shortage of flour milling capacity -- the shortages are distribution related. This is touched on in the article. As it stands, they're really producing a negligible amount of flour. A nice gesture, but not the kind of thing you'd do if you're earnestly trying to address a problem. It's very clearly a stunt -- not that there's anything wrong with that.