It can also be a mark of quality. Kirkland goes around, finds good products, and whitelabels them. You can trust Costco to stand by things they put their name

It can also be a mark of quality. Kirkland goes around, finds good products, and whitelabels them. You can trust Costco to stand by things they put their name over. Target is the same. Their own brands are a mark of exceeding a minimum quality threshold.