I've never founded a company. But, for over a year, I was the sole IT resource for what was in effect a startup. If I'd gone under a bus, they'd have been in re

I've never founded a company. But, for over a year, I was the sole IT resource for what was in effect a startup. If I'd gone under a bus, they'd have been in real trouble. One thing I quickly learnt then and find myself instinctively doing now with hundreds of colleagues is that any work I do is the work of the system which has placed me to do it and so not directly and personally mine. Net result, no matter the external context - talking with clients or friends - I always say 'We'. Never I. The company is the entity which is producing the work. That it currently only contains you is not relevant to many and not something you want to advertise to a few. So don't; if they ask then be honest but until then, the company is offering the service, it is a corporate entity and IMHO any personalised references to its actions should be in the plural, not the singular.