I think the clear issue is Amazon positioning their products over others in search and promotion rather than letting the products appear based on their own meri

I think the clear issue is Amazon positioning their products over others in search and promotion rather than letting the products appear based on their own merit. Brick and Mortar white label brands are typically displayed side by side with name brands and usually name brands pay for promotional displays. I don't really understand the kerfuffle over Amazon making white label basics. These brands know their product is easily copied. Obviously Costco, Target, or anyone else would look at the top X products in a category and develop the best white label product in either price and/or quality, why not Amazon?