Thank you both for your responses. I was actually going to use BCC and AR as an example - I imagine the size question comes up with AR more than it does with BC

Thank you both for your responses. I was actually going to use BCC and AR as an example - I imagine the size question comes up with AR more than it does with BCC, making "I" more suitable for the latter. But given that this is for a bit of blurb on revision one of my landing page, I shall stick with "I" and not spend any more time on it. I noticed the subtle hint, it is something I have thought/worried about. I am hoping to disrupt an existing market by providing a service that gamers are already paying for in a new way, rather than convincing them to purchase an entirely new service. So I will be aiming for the B2SmallProportionOfGamersWhoActuallyPayForStuff rather than B2PoorGamersWhoDoNotPayForAnything, which is admittedly a much smaller market :-)