I feel that Many changes have 'evolved' with the need to now 'protect' both consumers and (own) Data becoming a main issue or, concern for publishers. In parti

I feel that Many changes have 'evolved' with the need to now 'protect' both consumers and (own) Data becoming a main issue or, concern for publishers. In particular,those of the big media Co's, like Microsoft, Google & Yahoo, not to mention the concerns of a Facebook. http://seekingalpha.com/instablog/36191-lookingconfident/144767-looksmart-s-performance-based-advertising-to-over-come-ftc-privacy-issues http://seekingalpha.com/instablog/36191-lookingconfident/144... Time will tell, of course.