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We do. But seriously, think of yourself as representing the company. Use 'I' for yourself as a person, and 'we' for the company: the company isn't actually you.

• robinwarren 16y ago
  This is a nice distinction between what you mean when you say we vs. I. With a company of more than one it's pretty obvious you'd say we but I think it's fair to say the same when representing the company as an entity. If nothing else it means you can more easily scale up the company by hiring without having to rewrite all your copy ;)
• gojomo 16y ago
  If you have anyone helping you, even informally; if you have participating customers or a user community, who believe in your vision; if you have a legally-incorporated entity, which is itself a legal person separate from yourself; if you ever use other contract work, or will add contractors/employees as soon as the volume requires it... then I think it's OK to use 'we' when speaking as the company. There are enough senses in which it is true, and true to what people expect. And for the few who get the wrong impression because they think 'we' only means multiple full-time employees... well, the 'we' will either become true soon enough, or become moot with your failure.
• davidw 16y ago
  Speaking of... both you and patio11 mentioned that forum. It's not one I currently follow. Worth it?
  • patio11 16y ago
    BoS is a major reason why BCC succeeded. That said, the forum is smaller and less vibrant than it used to be.
• mryan 16y ago
  I'm glad to see I'm not the only one wasting time on this problem. Thanks for the response and the link.