3 ms·
What are your thoughts on building multiple audiences considering trust and credibility is such an important factor? Since your (Twitter) following is your cus
by alexmingoia 7y ago
What are your thoughts on building multiple audiences considering trust and credibility is such an important factor?
Since your (Twitter) following is your customer acquisition channel, do you think this will restrict what you’re able to sell after this? In other words, do you think a following of hackers who aspire to be entrepreneurs will force you to sell “how to make money online” type material to continue your success?
I have a lot of subjects I would like to sell ebooks on, but that seems to conflict with the strategy of cultivating a specific audience around a personal brand.
- DVassallo 7y agoI don't think it's a problem as many people think. Followers don't tend to follow you to buy products from you. They follow mostly because they like to watch a story as it happens, get some inspiration for themselves, and occasionally learn something actionable. Talking on various topics doesn't necessarily detract from being interesting in that regard (within some limit). When it comes to monetization, only a small fraction will buy directly. Your audience helps you most by spreading the word. Since they feel they know you a little bit, they start recommending you and your work to their friends and followers. It's this network effect that makes it really powerful.
- alexmingoia 7y agoThanks!