Found some of the points in this article to be contradictory. Author argues that carefully measured growth will win in the years to come, but also suggests that

Found some of the points in this article to be contradictory. Author argues that carefully measured growth will win in the years to come, but also suggests that companies need to go all in on SG&A since having more staff means more growth. Personally, I agree with the carefully measured growth part, but I also think small teams still have a lot of power. Investing in SG&A still isn't going to be as fruitful as R&D. The Internet hasn't halted yet – there's still a lot more to uncover. The physical world gives us a perception that everything is finite – that everyone's fighting over the same resources. A zero sum mindset (which would certainly make the case for more capital spend on SG&A). But in the virtual world of the Internet, the universe is ever-expanding and new ways of doing things are being discovered at every corner.