On the flip side, it’s far easier to sell to someone that comes to you. In fact, many businesses do just that and don’t even bother with cold sales. This is tri

On the flip side, it’s far easier to sell to someone that comes to you. In fact, many businesses do just that and don’t even bother with cold sales. This is trivially true in the case of stores but also marketing companies, SaaS offerings. And really it’s better that way. It’s not unsolicited, both have mutual interest and the buyer clearly sees value enough to talk to somebody on the expectation it’ll cost.