3 ms·

It's a new product in a fairly untapped technophobic market for businesses with already tight margins. The businesses currently mostly only have paper solution

by aik 16y ago

It's a new product in a fairly untapped technophobic market for businesses with already tight margins. The businesses currently mostly only have paper solutions or crap homegrown access solutions. The key is that our product, although it has a cost, will lead to a good ROI.

andrewtbham 16y ago
-Regarding your product.... On the whole I think mainstream customers expect a whole product. -Regarding how to move to mainstream customers... one thing that often happens is that influential users start spreading the word and it blows up... At the first consulting firm where I worked, they had a huge win with one of their early customers that gave them lots of momentum. So you might focus on getting good referrals... -With regards to your situation... What is the reason customers give for not buying? You say margins are tight. Have you considered lowering your prices? You call the customers technophobic. Are the people using the current paper/homegrown solutions putting up resistance? Is there anyway you can disarm them? Maybe a free lunch for a demo/training session?
- aik 16y ago
  Thanks for the response. I don't think the reason customers aren't buying isn't because our prices are too high (we somewhat have competition and they're all more expensive), I think it's more of a case where they don't see a need for the technology, or really understand the benefits, or currently have the money (or are able to forecast what money they will have). About it spreading -- yeah we're realizing more and more how massive that is. We have clients that have people who want to sell our product to others. We're starting to work with them on it now so it will be interesting to see how that turns out. Disarming them is what we need to do. May just need to improve on our method :).

3 ms·

It's a new product in a fairly untapped technophobic market for businesses with already tight margins. The businesses currently mostly only have paper solution

by aik 16y ago

andrewtbham 16y ago
-Regarding your product.... On the whole I think mainstream customers expect a whole product. -Regarding how to move to mainstream customers... one thing that often happens is that influential users start spreading the word and it blows up... At the first consulting firm where I worked, they had a huge win with one of their early customers that gave them lots of momentum. So you might focus on getting good referrals... -With regards to your situation... What is the reason customers give for not buying? You say margins are tight. Have you considered lowering your prices? You call the customers technophobic. Are the people using the current paper/homegrown solutions putting up resistance? Is there anyway you can disarm them? Maybe a free lunch for a demo/training session?
- aik 16y ago
  Thanks for the response. I don't think the reason customers aren't buying isn't because our prices are too high (we somewhat have competition and they're all more expensive), I think it's more of a case where they don't see a need for the technology, or really understand the benefits, or currently have the money (or are able to forecast what money they will have). About it spreading -- yeah we're realizing more and more how massive that is. We have clients that have people who want to sell our product to others. We're starting to work with them on it now so it will be interesting to see how that turns out. Disarming them is what we need to do. May just need to improve on our method :).