2 ms·

Amazon does have to pay. It is an opportunity cost to them.

• theturtletalks 7y ago
  Sure, another seller could take their spot and they are potentially losing that ad money, but with their strategy, they can price out anyone since they don't pay seller commissions either.
  • chrischen 7y ago
    It's not as if seller commissions are purely an invented cost. They charge them because it's not a free service they provide, even for themselves.