> 5. They raise prices and/or lower quality. > 6. Consumers pay more for a shittier product. Or a competing product emerges with a lower price and/or better q

> 5. They raise prices and/or lower quality. > 6. Consumers pay more for a shittier product. Or a competing product emerges with a lower price and/or better quality. Step 6 would only happen if competing products are not allowed to be sold on Amazon. And even if Amazon does that, I would assume that if the delta in price and quality is big enough people would switch to buying the product on Shopify, eBay, or any other platform the manufacturer can use to sell.