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Our main focus so far has been in growing and scaling BuzzBlaze. Regarding monetization, we did have a few ideas floating around: * Promoted feeds/articles - O
by grizzlylazer 16y ago
Our main focus so far has been in growing and scaling BuzzBlaze. Regarding monetization, we did have a few ideas floating around:
* Promoted feeds/articles - Once we scale, we can allow publishers to promote their feeds/articles to targeted users’ social streams and dashboards as well as email (see below) - similar to Twitter
* Advertisements - the fact that we know what kind of content the users are reading means we are able to deliver ads that are relevant and targeted - a win/win/win situation (users are not bombarded with irrelevant ads, brands can hypertarget the right market, we make money)
* Email marketing - We can have users opt-in to receive recommended readings and product promotions. We can partner with publishers who wish to promote their content through email (much like promoted feeds/articles). In addition, we can also email out product promotions (such as product deals etc) that are relevant to the users - based on what they read. Like the promoted feeds, this will be much more effective once we scale