3 ms·
>Release movies to audiences in episodes; start by releasing a half-hour pilot, and if it takes off, call the actors and director back to make another hour. Thi
by ZachPruckowski 16y ago
>Release movies to audiences in episodes; start by releasing a half-hour pilot, and if it takes off, call the actors and director back to make another hour. This could cut the cost of filmmaking by more than a factor of 2, especially if the first part goes easy on the special effects, the music, that kind of thing
There are a lot of fixed costs in movie theaters that make this impractical - you've got to get people seated and then get them out of the theater, for instance, which takes 20-30 minutes. Given that you can't charge more than $3 for a thirty minute movie, that decrease in utilization-percentage hurts their bottom line. Plus who is going to buy popcorn or a soda when they'll be in the theater for too short of a time to eat/drink it? And who's going to drive to a theater to watch something that's shorter than the average TV show?
Not to mention, who wants to watch 30 minutes of a story and then wait a year to watch the next hour? And I'm skeptical about people being willing to go to a movie when there's a realistic chance it'll get cut off before they see the end.
And many movies are still warming up at the half-hour mark - in "Star Wars: A New Hope", you've only just met Obi-Wan at the 30 minute mark. You haven't seen light-sabers, X-Wings, the word "Jedi", Han Solo, the Death Star, or the Millennium Falcon yet. In "Back to the Future", you're only just going back in time at that point. In the remake of King Kong, you don't even see Kong until like an hour into the film. At 30 minutes into Gladiator, you're still a good 20-30 minutes from seeing the inside of an Arena. At 30 minutes into Fellowship of the Ring, you've still met like half of the Fellowship. You'd have to rework the whole scripting paradigm if you want an accurate representation of what the film's about in that 30-minute episode.
>Instead of a pilot episode or abridged movie, do the first installment of the movie as a comic book.
This will lead to a very biased output, as only a subset of the movie-going population reads comic books.
>Don't spend anything on marketing. Release films in a single theater or a single city. If it takes off, print more copies. If GQ is to be believed, this would cut the cost of filmmaking in half, which would mean you could make twice as many movies.
With this approach, you've really got to hope that word-of-mouth generators like film blogs like the movie or that everyone in the audience is an active Tweeter. And you've really got to hope that everyone in your target audience is an active Web 2.0 user or has a close friend who is.