It's Bloomburg so take commentary with a grain of salt. There's no one reason as much as a lot of great ones. Their own CPUs are far more power efficient, espec

It's Bloomburg so take commentary with a grain of salt. There's no one reason as much as a lot of great ones. Their own CPUs are far more power efficient, especially with light loads but notably they have wider power controls that allow for much lower 'low wattage' use. So Battery life will get better. Then you have performance, even assuming they were not moving to 5nm you would be looking at i9-destroying performance from the 8 firestorm cores, each on their own able to beat single-core performance from an i9. And that's before you think about the fact that the IceStorm cores can run full throttle with FireStorm. This laptop is going to have hilarious benchmark numbers. Think iPhone SE for the PC market. Then cost is the huge one. Obviously it allows them to move down-market or up the per-unit profit while reducing iPhone CPU R&D costs on paper.