Fair enough, its not quite the same thing. Though Home Depot has a ton of its own products now too - they are doing the same thing inside physical retail store

Fair enough, its not quite the same thing. Though Home Depot has a ton of its own products now too - they are doing the same thing inside physical retail stores rather than online only. For pharmacy items where there is some regulation around the quality of the product, I find generics/store brands to be great. For products that are not regulated in some way quality is all over the place. If you search Amazon for "ul listed usb charger" you will mostly see results for products that are not UL listed - there are probably 5 times more unlisted products for sale there than listed products - Amazon is pushing a bunch of cheap and high-profit crap at me even when I try to avoid it.