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OK, done. Now you have Amazon Basics' products competing with Amazon Fulfillment's products on Amazon Dotcom's website. Different entities, not even under the

• rsanek 7y ago
  If they are different entities, how come Amazon Basics can use the same name as the platform? Did Amazon sell the rights to another company to use their brand?
  • vntok 7y ago
    "Did Amazon sell the rights to another company to use their brand?" But of course, why not? These kinds of trademark licensing agreements are all over the place, there would be no difference here.
    • rsanek 7y ago
      Then I'm not sure why it's a problem. Ostensibly anyone could have bid to license that name; I see no issue with that.