It also seems really dumb, to me, for incorporating "Love" into a business/engineering product/project stage-of-development naming convention. Any good busines

It also seems really dumb, to me, for incorporating "Love" into a business/engineering product/project stage-of-development naming convention. Any good business person or engineer understands that objective, unbiased, un-emotionally attached decisions and validations are antithetical to subjective, biased emotions such as "love".