It is surprising that their relevance algorithms isn't able to show diverse results. If you look 4 or 5 pages down the search, you can still find innovating ite

It is surprising that their relevance algorithms isn't able to show diverse results. If you look 4 or 5 pages down the search, you can still find innovating items but they are literally in the sea of almost exact same looking white-label items. My guess is that there are SEO businesses making ton of money by SEOing the hell out of Amazon for white label products off of Alibaba. If Amazon did nothing else but allowed to filter products by where was it made/designed, the problem will be solved in significant way.