I think part of the problem is that this doesn't fit neatly into any existing specialty. The "microscopic scale of nucleic acids or on the gargantuan scale of

I think part of the problem is that this doesn't fit neatly into any existing specialty. The "microscopic scale of nucleic acids or on the gargantuan scale of whole nations" both have very active research programs targeted at them, particularly the former. It's "the everyday face-to-face scale of inches and feet" that fails to have a scientific home.