I'm not going to rewrite comments that have been presented in this thread (I usually use the name Main Delightful Product), but I'll make an argument for ugly M

I'm not going to rewrite comments that have been presented in this thread (I usually use the name Main Delightful Product), but I'll make an argument for ugly MVPs : All products and features don't have to bring joy to users. Sometimes they just are sick of their problem. The fulfillment of their pain don't translate into appreciation of the product. Examples could be safety features (security alarm, protective gear,..) or reliability enhancer (monitoring software,...) Doing an ugly MVP will give you plenty of proofs of concept, and will provide the majority of what users want : the solution to their pain point. Taking the extra time to make it lovable will only impact marginally the perception of value from your users